Client: Timberland

Insight: You can wear Timberlands in any environment.

Big Idea: Everywhere you go, Timberlands can be worn.

Execution Idea: Showcase people wearing Timberland boots in differing climates to prove every land is Timberland.

Outdoor/OOH/Experiential: Feature tree guards that look like the signature Timberland boot in New York City. Rock-solid Timberland boots will protect and shelter the growing trees.