Client: iHeartRadio

Insight: Gen Z is inherently performative, meaning that they don’t just want to listen; they want to be seen listening.

Big Idea: iHeart turns listening to the radio into a visible, social act.

Execution: Display artists in public spaces where fans can see them, but they can't listen to them until they download the iHeartRadio app to hear them live. If fans want to hear their favorite artists, they must use QR codes to download the iHeartRadio app and listen to the live performances.