Client: NFL

Competition: American Advertising Federation — National Student Advertising Competition

Brief: Create an umbrella creative campaign targeted towards casual fans that connects existing NFL youth initiatives (Play60, Flag Football, Inspire Change, etc.) while also elevating the NFL’s ability to positively impact the overall health and wellness of kids. Produce a 20-minute presentation pitching your campaign.

Insight: Kids today are facing a loneliness epidemic. The younger generations have never felt more isolated, even though they crave meaningful connections.

Big Idea: There’s nothing that brings people together quite like the NFL. It gives everyone something worth rooting for.

Execution: The NFL is more than just bright lights and brilliant plays. It’s a unifying network of players and programs that inspires kids, families, and communities to better their quality of life. To connect with casual fans, we have to meet them where they already are: the digital spaces where kids spend most of their time, like Madden. The goal is to transform online interaction into shared experiences that bring people together outside.