Insight: The sound and music in Clash of Clans are repetitive and annoying, prompting players to mute the game.
Big Idea: Replace the Clash of Clans music with the player’s own music so they turn the sound back on.
Execution: Integrate Spotify in Clash of Clans so that players can listen to their music in the game. Allow players to set village anthems, songs that play during battle. Now that players have turned their sound back on, we can tease the upcoming Netflix show by adding the “Tudum” to the iconic Clash of Clans intro.
