Client: Bombay Sapphire

Insight: The blue color of Bombay Sapphire reminds you of the fun and cavalier times you had on vacation.

Big Idea: Implore the viewers to let loose and “Embrace The Blue.”

Execution: Showcase a massive bottle of Bombay Sapphire, accompanied by dazzling blue sapphires, on a billboard that virtually hypnotizes the viewer to remember the good times.