MASS DOT Audio Campaign

I grew up loving Boston sports radio. It had such a unique and intrinsic sound. The shouting matches these wicked smart sports fans would get into with the hosts would sometimes distract me from the road.

So I tried to replicate some of those conversations that I heard for the Massachusetts Department of Transportation to support hands-free driving.

I created the pseudonym, DOT Tony, a radio host who reminds Boston fans to keep both hands on the wheel.